Mar 8 2018
The Director is ultimately in charge of making sure the entire vision of the production is carried out successfully. The Executive Producer is responsible for the overall quality control of the production, and for ensuring that final product conforms to the project's specifications. The Producer is in charge of the overall shooting and post production of the commercial (or film, TV show, etc.). He takes the job from concept to completion and has a creative say in the project. The Producer may have a Production Manager or PM to assist him with the managing the crew. Ticking away madly at his laptop is the Production Coordinator who handles all the paperwork for the shoot: invoices, release forms, schedules, and anything else funneling through the office. Money matters are handled by the Line Producer who usually hires the key members of the crew and is the one responsible for every line item in the budget.
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